McMaster Museum of Art Launches New Digital Brand
April 12, 2021
New brand represents the museum’s commitment to digital innovation, open dialogue and collaboration
Today we are thrilled to share our new website and digital brand!
Over the past year, McMaster Museum of Art has been working closely with Toronto-based design studio Underline to create and implement a new identity for the museum. Our goal has been to develop a distinct and memorable brand that complements our forward-looking vision and mission, while also enhancing our presence across digital channels.
The need for galleries to maintain a strong digital presence is more important now than ever. From the emergence and influx of social media, to the growing field of virtual exhibitions, the industry has experienced an incredible digital pivot over the past 10 years which has created new opportunities for artists to show their work, and empowered museums and galleries around the world to develop creative digital integrations. Our new website is one important step of many as part of our long-term digital strategy. It provides an enhanced overall experience for users, and a recognizable identity for the museum. The site also prioritizes accessibility, ensuring that people of all abilities can interact with and enjoy our content.
Our new digital identity and logo embodies the many facets of who we are as a public museum: a meeting space, a hub for education, and a place for collaboration and inspiration that is actively working towards de-westernizing its collection and advancing de-colonization. The brackets in our logo are flexible and meant to expand and contrast — a visualization of our commitment to open dialogue between the museum and artists, the public, the university, and an expression of the pluralities of the museum as it stretches beyond traditional boundaries.
We would like to extend a huge thank you to Underline Studios and Pear Interactive for their hard work, patience, and support in helping us bring this new brand to life.
Please enjoy and engage with our new site and let us know what you think!
Carol Podedworny
Director and Chief Curator, McMaster Museum of Art
The museum gratefully acknowledges and thanks the Ontario Arts Council for their support of this initiative.
New Acquisitions from Open Studio
June 19, 2026
McMaster Museum of Art M(M)A and Open Studio are pleased to announce that M(M)A has acquired three works by Carl Beam, Janet Cardiff, and Rita Letendre from Open Studio’s historic archive collection through its Print Sales program. These works now enter M(M)A’s Permanent Collection. About Open Studio: Open Studio was founded in 1970 and is […]
M(M)A Education Staff Nicole Knibb Receive President’s Awards for Outstanding Service in 2025
June 8, 2026
Please join us in congratulating M(M)A’s Senior Educator (Academic and Professional Engagement) and Adjunct Professor in the Department of Family Medicine, Nicole Knibb, for receiving the President’s Awards for Outstanding Service in 2025. Nicole Knibb has made a profound and lasting contribution to interdisciplinary education, community engagement, and inclusive pedagogy at McMaster University. Through her leadership at the McMaster […]
Recognizing Emerging Voices: 2026 Integrated Arts (iArts) Awards at the McMaster Museum of Art
May 7, 2026
The McMaster Museum of Art is proud to present and celebrate this year’s graduating Integrated Arts students through a series of awards, recognizing artistic excellence, collaboration, and innovation. From work that reflects the core values of the School of the Arts to projects that push creative boundaries and foster community — the SOTA Mission Award, Leadership & Community […]
